Value and Purity
Gold is measured by karats (K). This measure tells you the percentage of pure gold that something contains. Pure gold is 24K. According to the World Gold Council, the higher the number of karats, the more pure gold an object contains. Therefore, when gold is higher in purity it becomes more valuable.
Style and Appearance
Pure gold is usually too soft to make jewelry so it is often mixed with other metals. While 10K gold can be cheaper, it can be just as beautiful as 14K gold. The difference in composition is 16.8 percent, which can be hard to distinguish with the naked eye.
Bottom Line
Overall, 14K gold is better than 10K gold. The buying preference is really up to your budget and how much purity you want the item to contain. In the gold industry, 14K is the most frequently used.
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