Tuesday, January 12, 2016

Swarovski rhinestones are high-end imitation diamonds cut from lead crystal glass created by the Swarovski company.

History

    Swarovski was founded in 1895 by Daniel Swarovski, who revolutionized the jewelry industry when he patented the world's first mechanized process for cutting crystal. The Austrian-based company's consistency and precision contribute to Swarovski's reputation as both a market leader and a desirable luxury brand.

Function

    Swarovski rhinestones are most often used in jewelry, accessories, clothing and costumes (the "Crystal Fashion" line). In recent years, Swarovski introduced a home accessory line ("Crystal Living"), featuring its crystal in vases, stemware, picture frames, decorative art and figurines.

Types

    Swarovski's two loose crystal lines are known as Crystallized--Swarovski Elements (for fashion and interior design) and Strass Swarovski Crystal (for architecture and lighting).

Significance

    Swarovski rhinestones are produced with a high lead content (at least 30 percent by European standards). The company's crystal is considered of the highest quality and thus demands the highest prices.

Fun Fact

    Swarovski manufactures a line of figurines featuring Disney animated characters including Mickey Mouse, Winnie the Pooh, Tinkerbell and Bambi.

Partnerships

    Swarovski's creative partnerships include such well-known fashion and jewelry designers as Chanel, Versace, Armani and Prada.

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