Swarovski is a company world renowned for its crystals. Daniel Swarovski, the company's founder, invented the first mechanical method of cutting crystals. Swarovski Elements represent two brands under the main name.
Crystallized
"Crystallized: Swarovski Elements" are projects created out of Swarovski crystals. The crystals themselves are available as well as customizable jewelry and other items.
Enlightened
"Enlightened: Swarovski Elements" refer to true precision-cut gemstones such as rubies. Swarovski offers higher-end items created by seasoned and up-and-coming designers under this brand.
Create Your Own
The Crystallized brand offers a more personalized experience, with the ability to talk to a consultant and create your own designs with their crystals.
Not Just Jewelry
Swarovski is expanding its name by highlighting the use of its crystals in other areas of fashion. According to the company, the crystals are seen predominantly on fashion accessories and shoes.
Shop 'Til You Drop
Shop for both brands at their websites. Concept stores are available around the world, in Wattens (Austria, the flagship store), New York, Vienna, London, Innsbruck and Shanghai.
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